The Maze Within

A journey through the mind’s hidden layers

Project overview

The Maze Within is a book that explores the shifting landscapes of the human mind through philosophy inspired storytelling and abstract illustrations.




This project included designing the complete brand of the book including cover design, typography system, color palette, interior page layouts, and a series of custom illustrations. The process also focused on crafting a cohesive visual language that reflects the book’s depth while keeping it approachable.

Creative Scope

Cover Design

Page Layout & Typesetting

Custom Illustrations

Book design

Tools

Primary

Fustat

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Secondary

Yrsa

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

1234567890

@#$%^&*_+(){}|:”<>?!

The Maze Within uses shifting gradients of violet, cyan and gold paired with earthy greens, muted mauves, and soft neutrals. This balance of vibrancy and calm mirrors the book’s themes of duality and inner exploration.

Warm & approachable

Growth & harmony

Warm & approachable

Growth & harmony

Cover design

The cover design offers a glimpse into the maze, using layered illustrations that hint at the book’s inner journey. Its textured style carries seamlessly from the chapter artworks, unifying the visual language.

The front cover places a solitary figure at the center, symbolizing the curious reader entering The Maze Within. Around them unfolds a surreal landscape of radiant doorways, each bright and inviting, yet ending in dead ends. This imagery reflects the mind’s complexity, where many paths seem promising but lead back into confusion.

Amid this maze of false exits, one doorway stands apart at the figure’s third eye. Rendered as a glowing gem, it represents the singular path of self awareness, the only true way out of the maze within.

It highlights the book’s core theme: the only way out of the maze within is through true self-awareness.

The front cover places a solitary figure at the center, symbolizing the curious reader entering The Maze Within. Around them unfolds a surreal landscape of radiant doorways, each bright and inviting, yet ending in dead ends. This imagery reflects the mind’s complexity, where many paths seem promising but lead back into confusion.

Amid this maze of false exits, one doorway stands apart at the figure’s third eye. Rendered as a glowing gem, it represents the singular path of self awareness, the only true way out of the maze within.

It highlights the book’s core theme: the only way out of the maze within is through true self-awareness.

The front cover places a solitary figure at the center, symbolizing the curious reader entering The Maze Within. Around them unfolds a surreal landscape of radiant doorways, each bright and inviting, yet ending in dead ends. This imagery reflects the mind’s complexity, where many paths seem promising but lead back into confusion.

Amid this maze of false exits, one doorway stands apart at the figure’s third eye. Rendered as a glowing gem, it represents the singular path of self awareness, the only true way out of the maze within.

It highlights the book’s core theme: the only way out of the maze within is through true self-awareness.

The front cover places a solitary figure at the center, symbolizing the curious reader entering The Maze Within. Around them unfolds a surreal landscape of radiant doorways, each bright and inviting, yet ending in dead ends. This imagery reflects the mind’s complexity, where many paths seem promising but lead back into confusion.

Amid this maze of false exits, one doorway stands apart at the figure’s third eye. Rendered as a glowing gem, it represents the singular path of self awareness, the only true way out of the maze within.

It highlights the book’s core theme: the only way out of the maze within is through true self-awareness.

Spread layout

Each spread is designed with a careful balance of text, white space, and visuals, creating a natural flow for the reader. The layouts maintain clarity while seamlessly weaving in illustrations to enhance the narrative.

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Chapter number:

Chapter number:

Chapter number:

Chapter number:

Font- Fustat, Regular

Text size- 14 Pt

Line height- 18 Pt

Font- Fustat, Regular

Text size- 14 Pt

Line height- 18 Pt

Font- Fustat, Regular

Text size- 14 Pt

Line height- 18 Pt

Font- Fustat, Regular

Text size- 14 Pt

Line height- 18 Pt

Chapter name:

Chapter name:

Chapter name:

Chapter name:

Font- Fustat, Bold

Text size- 28 Pt

Line height- 36 Pt

Font- Fustat, Bold

Text size- 28 Pt

Line height- 36 Pt

Font- Fustat, Bold

Text size- 28 Pt

Line height- 36 Pt

Font- Fustat, Bold

Text size- 28 Pt

Line height- 36 Pt

Body text:

Body text:

Body text:

Body text:

Font- Yrsa, Regular

Text size- 12 Pt

Line height- 18 Pt

Font- Yrsa, Regular

Text size- 12 Pt

Line height- 18 Pt

Font- Yrsa, Regular

Text size- 12 Pt

Line height- 18 Pt

Font- Yrsa, Regular

Text size- 12 Pt

Line height- 18 Pt

Paragraph style:

Paragraph style:

Paragraph style:

Paragraph style:

Justify with last line alligned left

Justify with last line alligned left

Justify with last line alligned left

Justify with last line alligned left

Visuals Within the Maze

The illustrations breathe life into the book’s abstract themes, turning awareness, perception, and duality into striking visuals. Each chapter artwork mirrors the reader’s inner journey, while the consistent grain-textured style creates continuity across the narrative. Together, these visuals act as doorways inviting readers deeper into the maze of the mind.

Let’s Connect

Aishwarya Joshi

Designs that start with concept & end with impact.

Let’s Connect

Aishwarya Joshi

Designs that start with concept & end with impact.

Let’s Connect

Aishwarya Joshi

Designs that start with concept & end with impact.

Let’s Connect

Aishwarya Joshi

Designs that start with concept & end with impact.

Let’s
Connect

Aishwarya
Joshi

Designs that start with concept & end with impact.

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