Project overview
Marathi Saaj is a modern, playful brand that celebrates traditional Marathi elegance through a contemporary and approachable lens. The brand showcases a range of naths, from classic to contemprary to modern designs which are wrapped in unique, expressive packaging that captures both heritage and individuality.
Cohesive visual identity was created that blends cultural richness with modern aesthetics. The project included complete branding logo suite, typography, and color palette along with handcrafted illustration design and packaging concepts, resulting in a brand language that feels festive, sophisticated, and deeply rooted in tradition.
Category
Cultural Fashion · Jewelry Brand
Creative Scope
Logo suite design
Brand identity design
Brand visual curation
Packaging & label design
Logo concept
The logo blends English and Marathi letterforms, symbolizing the fusion of western modernity and traditional roots. The exaggerated dot on the ‘i’ represents a bindi, a timeless cultural element, while the logo mark carries the form of a bindi, a heart and the letter M, reflecting the brand’s identity with warmth and elegance.
Primary logo
Logomark
Precision behind the logo
Brand pattern
The brand pattern is created by repeating the logomark, enhancing the versatility of the visual identity across applications. It adds a cohesive, playful rhythm while reinforcing the cultural and modern essence of the brand.
Brand DNA
The branding of Marathi Saaj blends tradition with modernity through soft, rounded typography that fuses English and Marathi scripts. symbolizing cultural harmony. A warm, friendly color palette reinforces the brand’s inviting, contemporary yet rooted identity.
The color palette combines deep purple with soft lilac and blush tones, radiating elegance, warmth, and approachability. This blend reflects the brand’s essence, a harmonious fusion of tradition and modern femininity.
Brand illustrations
Three unique illustrations of women represent the brand’s diverse nath collection and audiences. The modern design captures youthful confidence, the contemporary balances elegance with modernity, and the classic embodies timeless tradition, each adorned with a different nath to visually connect style with personality.
Modern
Contemporary
Classic
Tradition wrapped in design
The packaging design brings together the brand’s vibrant colors, illustrations, and motifs into a cohesive visual experience. Each box reflects the charm of Marathi culture with a modern, polished finish. The result is packaging that feels festive, elegant, and distinctly rooted in tradition.
Essence of marathi elegance
Designed to be both expressive and Approachable, the packaging highlights the individuality of each nath collection. The bold illustrations and refined detailing create a strong shelf presence while maintaining cultural authenticity. Every element, from color to layout reinforces Marathi Saaj’s blend of heritage and modern sophistication.
