Project overview
Avika is an organic grocery brand delivering naturally made products, seeking an identity that reflects its organic essence while standing out in a competitive market.
The challenge was to build a modern yet grounded system across logo and packaging that communicates purity, trust, and health while appealing to retail shelves and modern lifestyles.
Category
Organic Food · FMCG
Creative Scope
Logo suite design
Brand identity design
Packaging & label design
Logo concept
The Avika logo combines the brand’s initial with a leaf element, creating a mark that feels simple, organic and grounded. This fusion reflects the brand’s essence of natural, pure, and rooted in sustainability.
Primary logo
Secondary logo
Logomark
Precision behind the logo
Brand DNA
The typography blends modernity with a touch of tradition, reflecting Avika’s grounded yet contemporary identity. The color palette pairs fresh greens with earthy tones to convey purity, nature, and trust across its diverse product range.
The color palette flows like data, vibrant, adaptive, and full of meaning. Each gradient reflects intelligence, emotion, and clarity in motion.
Brand Guidelines
A comprehensive brand guideline was developed to ensure consistency across all touchpoints. It defines logo usage, colors, typography and visual elements to maintain Avika’s organic and cohesive identity.
Brand merchandise
Branded merchandise was designed to extend Avika’s organic identity beyond packaging. From tote bags to everyday essentials, the merchandise reflects a natural, simple and eco-conscious lifestyle
Brand Guidelines
A comprehensive brand guideline was developed to ensure consistency across all touchpoints. It defines logo usage, colors, typography and visual elements to maintain Avika’s organic and cohesive identity.
Burgundy is used as it complements the richness of honey while adding sophistication.
Golden yellow creates vibrant contrast with deep brown of jaggery adding richness.
Fresh green color is used creating a sense of natural freshness & healthiness.
Dark red is for chilli as it evokes boldness of spice, while mustard yellow for turmeric mirrors its vibrant, natural appeal.
Burgundy is used as it complements the richness of honey while adding sophistication.
Golden yellow creates vibrant contrast with deep brown of jaggery adding richness.
Purple color is used to represent healthy quality rice and richness of the product.
Golden yellow creates vibrant contrast with deep brown of jaggery adding richness.
Golden yellow creates vibrant contrast with deep brown of jaggery adding richness.
Maroon for dates evokes richness and complements their natural hue, while sap green for mango pulp conveys freshness and purity.
